Beats by Dre | Pill People
Commercial Spots
Commercial Spots
Pill People is a series of character-driven commercial spots created for Beats by Dre, featuring stylized 3D characters designed to embody the brand’s playful, bold personality. The campaign blends graphic character design with expressive animation, lighting, and compositing to create a distinctive, high-energy visual identity aligned with Beats’ culture and tone.
I served as 3D Lead, as well as Lighting and Compositing Lead, overseeing a small team of artists through production. My role included guiding character look development, establishing lighting direction, and ensuring visual consistency across shots and spots.
In addition to leadership responsibilities, I contributed directly to shot production, handling lighting, rendering, and final compositing in Nuke. Working closely with the creative team, I helped translate the campaign’s graphic design language into polished 3D animation, balancing clarity, contrast, and rhythm to support the pacing and impact of each spot.