As 3D Lead, I helped oversee the creation and delivery of visual assets for an Apple Formula 1 advertising campaign. Collaborating closely with creative, design, and production teams, I contributed to the visual development of the project while guiding asset production through final delivery. The campaign included a series of promotional posters representing multiple Formula 1 teams, as well as an animated commercial spot featuring several teams and vehicles. My responsibilities included team leadership, production coordination, workflow development, and contributing to the overall visual direction of the project. I played a key role in developing the lighting design, helping establish the cinematic look and mood across both print and motion deliverables.
The work involved the creation and integration of high-quality 3D assets, look development, lighting, rendering, and compositing, with a focus on maintaining visual consistency and meeting the technical and creative requirements of the campaign.
Final Posters
Lighting Design Exploration
